Pepsi has a new challenge: Keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting
Also, natural doesn’t mean it’s automatically healthy. There are loads of natural things which are toxic. Like many shrooms for example. Super natural, can even be deadly.
‘Natural’ dye doesn’t make any of those things any less ultra-processed.
Also, natural doesn’t mean it’s automatically healthy. There are loads of natural things which are toxic. Like many shrooms for example. Super natural, can even be deadly.