During a press conference Friday alongside Japanese Prime Minister Shigeru Ishiba, Trump tried to play it off as if he were totally unbothered by the cover, insinuating that he wasn’t aware that the popular American news magazine (which named him “Person of the Year” in December) was still around.

“Is Time magazine still in business? I didn’t even know that,” Trump said when asked for a reaction to the provocative cover, sparking laughter from the room.