Archived page, if you're paywalled or region-blocked.

A quick example. When I searched for “Apple lightning cord” on Amazon, my top three results were for cables made by a company called “Durcord,” then an Amazon Basics cord, then a four-pack of cables made by a company called Susnwere, then, finally, a cable made by Apple itself. When I searched for “Anker lightning cable,” the top ad slot was for three Anker charging blocks—NOT the lightning cable. Then I was given lightning cables for a company called Gyusity and one from a company called KIYODA, before the Anker cable showed up. When I searched for simply "lightning cord," none of the results on the first page were from Apple, many of them were sponsored, and the top result for a product called "Apple iPhone Charger Cable" was from a company called Uzento.