The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, make eye contact, wave or greet them, Bloomberg reported. Under the new guidelines, once an employee is within four feet of a shopper, they should go a step further by asking about the customer’s day or if they need assistance.
Many major companies have structured greeting rules, such as Walmart’s “10-Foot Rule” and Disney’s “10-and-5 Rule” that guide employees to smile, make eye contact and offer help at set distances.

Even if they re-rolled back into DEI, I’m done with these clowns. This back and forth in the name of profit and bootlicking gets old with me. Target can get fucked with the rest of em.