This requires, first, that Trump suck all the media oxygen out of the air so Harris has fewer opportunities to define herself positively.

Americans who have become overwhelmed by the chaos are tuning out politics altogether, especially in swing states where political advertising is nonstop. And as they tune out both Trump and Harris, Trump is the beneficiary, because, again, he’s the devil they know.

In other words, Trump is running neck-and-neck with Harris not despite the mess he’s created over the last few weeks but because of it.

As always, Robert Reich delivers salient points…

He still does get the lion’s share of attention and he uses that continuous outrage cycle to delay getting negative attention from it.

I do somewhat disagree with this though:

Another is that the media is intentionally creating a nail-bitingly close race in order to sell more ads. But this can’t be right because, if anything, more Americans appear to be tuning out politics altogether.

Americans are tuning it out - but the media is really fucking slow to respond to shit so they’re continuing to play into the outrage ad strategy.