The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

  • @pearsaltchocolatebar
    33 months ago

    That’s not what is happening here. Facebook is offering to let you pay for an ad free experience. It has nothing to do with shadow profiles.

        13 months ago

        No, it’s not. You paying them money won’t stop them from collecting data about you. It only stops them from selling it to show targeted ads.

        Don’t get me wrong, I despise meta for it and think they should be prosecuted for that immediately, but that has nothing to do with the article or what the EU is saying.

        Mixing these two things just cause you hate meta will get us nowhere. Their data collection of non-users is straight up illegal, but the pay with money or data model is something that especially news sites have been using for a long time now.