As noted in the article, Nutella is made with palm oil, whose farming often results in habitat loss for animals such the Bornean orangutan, which is critically endangered. Ferrero claims they have a chain for palm oil such that it doesn’t come from devastating monoculture plantations, but whether that’s enough or even if it’s true at all isn’t my call to make for you. I don’t personally take palm oil as part of my diet as I see it as something I can practicably cut out to reduce harm, but whether this is vegan or just plant-based is something you’ll have to decide.
I mean, I might very well just be talking of my niche experience. My dad has probably never eaten anything with chickpea in it and is absolutely not interested in trying any new foods.
That also unfortunately includes trying Nutella alternatives. He’s been eating Nutella since the 70s and even though Ferrero has gradually made the recipe worse, he hasn’t noticed enough to want to try something else.
You could probably just as well gradually swap the milkpowder with chickpea + rice syrup and he wouldn’t notice either, but since they’re specifically marketing it as a separate variant, he’s just never going to try it.
Clearly, my dad is a special case. But I just feel in general that many non-vegans will not want to try the vegan variant, because its recipe is so different, whereas they could’ve also created a vegan variant that just doesn’t use milkpowder.
And yes, they will have done some market testing, which is why I’m asking ‘why’. Maybe they can sell the specifically-vegan variant at a higher price. Maybe chickpea and rice syrup are actually really cheap for them to get. Maybe they figured, they should introduce these ingredients to match the original Nutella’s taste as closely as possible, because otherwise people will just by the alternatives. There is probably some reason, I’d just like to know what it is.