Summary

“Brain rot,” describing the mental decline linked to overconsumption of trivial online content, was named Oxford’s 2024 word of the year.

The term reflects growing concerns about the impact of endless social media scrolling, especially among younger generations like Gen Z and Gen Alpha.

Chosen by public vote and expert analysis, it beat finalists like “demure” and “dynamic pricing.”

First used in 1854, “brain rot” resurfaced in 2024 amid debates on humanity’s relationship with technology.

    • catloaf@lemm.ee
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      3 days ago

      Usually I see it as the compound word “brainrot”. Not sure why they decided to add a space there.

      • Omega@lemmy.world
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        3 days ago

        Apparently 2019 was “climate emergency”. So they use phrases as the “word” of the year pretty regularly.

        • Flying Squid@lemmy.world
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          3 days ago

          Victorians would totally have written “brain-rot.” They had some weird ideas about punctuation.

          I read one 19th century novel where every contraction had two apostrophes: ca’n’t, should’n’t.

    • Bgugi@lemmy.world
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      2 days ago

      Written English has three different conventions for representing compound words: closed (milkshake), hyphenated (cold-blooded), and open (green bean).

      When certain separate words commonly used together start to blend logically into one concept, it makes sense to define the new “word” separately (particularly when that concept diverges from the separate definitions).

  • lousyd@lemmy.sdf.org
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    2 days ago

    Oxford chooses “brain rot”, a phrase referring to social media, therefore ensuring they trend on social media.

  • whithom
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    3 days ago

    No one wants to bring up education.