Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.
The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.
In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.
But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.
It’s reusable, not recyclable that is the pledge. While recyclable is good, reusable is better.
Denmark doesn’t have any laws making it reusable only.
Ah yes, that is an important distinction. Although for now, I’d say recycling instead of trashing is a big improvement. Especially if the trash ends up in nature.