Why YSK: With minimal friction to your purchasing process you can find hidden discounts (sometimes big ones!) for items online or through app purchases.
Especially for larger items you are purchasing online. After going through the entire process of purchasing an item and then stopping just before the “Complete/Place Order” button sometimes will trigger marketing to reach out with bigger discounts.
Same goes for some app subscriptions. If you plan on upgrading an app, while inside the app, sometimes dismissing the first price or offer will trigger a better discounted offer.
These are called “abandoned carts” and will usually trigger “something” if the e-commerce team is worth their salt. It could just be spam or could indeed be some discounts (or spam and then eventually, discount).
Note for Europeans: with GDPR companies are in theory not allowed to send you emails unless you specifically consented, which not many vendors add in the checkout flow since it’s added friction. So if you want to try this make sure to first use your email to subscribe to their newsletter or something like that, so they have consent to contact you.
