Over two years, when his gambling problem was at its height, the Sky Bet group emailed him multiple times a day, with staggering success. Internal records suggest that of the 1,389 emails it sent him offering free spins and bonus prizes, Sam engaged with 98% of them. “I wasn’t able to ignore them. They had this grip on me,” he said.
They reached out to him. Specifically. Personally. Not automated. They decided on him.
Did your drug dealers text you multiple times a day? For two years?
You didn’t really understand what you read.
They reached out to him. Specifically. Personally. Not automated. They decided on him.
Did your drug dealers text you multiple times a day? For two years?