For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
We still do that. Leeches are surprisingly useful when treating certain blood clots. If it ain’t broke, don’t fix it.
The difference is putting them on because you actually understand the problem you’re trying to treat lol.