Converting a lurker into an active participant greatly increases the chance of continued participation. I’m applying the entry level principal from retail to the user base here. There are always an order of magnitude more entry level customers compared to mid tier. Similarly, there are an order of magnitude more lurkers than participants. That first transaction is the hidden critical factor. Converting in any way is a statistic that, if it were tracked, it will show similar increases across all forms of engagement.
Comments on posts go a lot farther than just votes.
Converting a lurker into an active participant greatly increases the chance of continued participation. I’m applying the entry level principal from retail to the user base here. There are always an order of magnitude more entry level customers compared to mid tier. Similarly, there are an order of magnitude more lurkers than participants. That first transaction is the hidden critical factor. Converting in any way is a statistic that, if it were tracked, it will show similar increases across all forms of engagement.
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