If you were asked to name some of the most enduring and iconic media franchises of all time, Lord of the Rings is one at the very top of the list; Tolkien’s Middle-Earth saga is not only a touchstone in high fantasy, but in all popular culture as well, and that’s something that should be […]

Lord of the Rings needs to be ‘one of the biggest gaming franchises in the world,’ Embracer interim COO Matthew Karch said in a recent speech to investors that also dealt with restructuring the company itself.

  • fortruce@kbin.socialEnglish
    1·
    1 year ago

    We own Lord of the Rings, and we know we need to be exploiting Lord of the Rings in a very significant fashion and turning that into one of the biggest gaming franchises in the world.

    (emphasis added)

    The word choice here says it all. I have doubts they will make anything other than cash grabs with the LOTR IP.