Once a content creators content could infuence their viewers purchasing decisions.

Jay of Jayztwocents hates the term influencer, because (and I'm heavily paraphrasing) thats what the marketing people refer to content creators as. He does have influence as a content creator but the difference to him is that his "influence" is that his content is honest reviews and opinions. If his influence is that he tells you its shit and dont buy it. So be it, the company needs to make a better product.