Plan is to reinvent the smartphone with AI, in the same way the touchscreen on the iPhone reinvented the smartphone.
Particularly interesting given ChatGPTs latest move to have voice recognition and an AI voice respond. If you haven't tried it, it's kind of neat. This morning I had a conversation with ChatGPT with my phone in my pocket, all done overy Bluetooth headphones like I was on a call. It was actually a lot more natural then I expected. I wonder what it would look like if that kind of tech was front and center in a smartphone.
I've included a few snippets from the article below, but the TLDR is, big names and big money are behind brainstorming plans to make an AI first centered smartphone, a plan to reinvent the form factor. The article also points to declining smartphone sails as evidence that the public is tired of the same old slab every year, so this could be an interesting time for this to come out.
I guess it's relevant to mention whatever the fuck the Humane AI pin is: The Humane Ai Pin makes its debut on the runway at Paris Fashion Week https://www.theverge.com/2023/9/30/23897065/humane-ai-pin-coperni-paris-fashion-week
From the article: After rumors began to swirl that Apple alum Jony Ive and OpenAI CEO Sam Altman were having collaborative talks on a mysterious piece of AI hardware, it appears that the pair are indeed trying to corner the smartphone market. The two are reportedly discussing a collaboration on a new kind of smartphone device with $1 billion in backing from Masayoshi Son’s Softbank.
…according to the outlet, the duo are looking to create a device that provides a more “natural and intuitive way” to interact with AI. The nascent idea is to take a ground-up approach to redesigning the smartphone in the same way that Ive did with touchscreens so many years ago. One source told the Financial Times that the plan is to make the “iPhone of artificial intelligence.” Softbank CEO Masayoshi Son is also involved in the venture, with the financial holding group putting up a massive $1 billion toward the effort. Son has also reportedly pitched Arm, a chip designer in which SoftBank has a 90% stake, for involvement.
While it’s still not clear what the end goal of the product talks will be (or if anything will come of them at all, really), it does seem like the general public has become fatigued with the same-y rollout of a slightly better smartphone slab year after year. Tech market analysis firm Canalys revealed in a report earlier this month that smartphone sales have experienced a significant decline in North America. The report indicates that iPhone sales have fallen 22% year-over-year, with an expected decline of 12% in 2023. The numbers are pretty staggering, especially fresh off the release of the iPhone 15, and could be an indicator that people are getting fatigued of the hottest new tech gadgets.
This article makes it seem like Ive was the design lead for the iPhone’s revolutionary UX. But he was mostly heading up industrial design at that time.
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When Apple put him in charge of UX, they ended up having to slowly undo everything he changed. Unreadably thin typefaces, buttons you couldn’t tell were buttons, etc.
iOS still looks a lot more like 7 than 6. Android, Windows, MacOS also do too. Maybe his design was too much too fast, but the industry definitely went that way.