"Supply Shock" is not "oh no, now we have to pay writers a little more" or "we'll have a couple fewer new shows in the next year," it's usually "the city's water supply has been tainted and trucks aren't able to get bottled water in as fast as before, now we can charge eight times as much for bottled water!" or "well, there was a hurricane that took out half the tomatoes in Italy, and for the next few weeks, the people who do have tomatoes have NYC Pizza shops by the balls."

And the price increase usually isn't a few dollars, but like, the prices doubling or tripling or more.