They do offer a special "business plan", which has special features for IT departments which they could find very handy due to their special needs when handling thousands of software updates at a time. But you as an individual probably have no need for those paid features, so you can use it for free :)
Though isnt chocolatey a paid service? Ninite is free…
Nope, you can use chocolatey completely for free, even if you're an enterprise! In fact, the choco CLI is FOSS.
They do offer a special "business plan", which has special features for IT departments which they could find very handy due to their special needs when handling thousands of software updates at a time. But you as an individual probably have no need for those paid features, so you can use it for free :)
I've used it for free for years