I mean, I’m okay with barring a company in the technology space from having a blatantly apple-themed name, or using a logo that largely consists of a monochrome or rainbow themed fruit with a lens-shaped leaf. There’s clearly abuses and bad actors trying to pass of their work as being related to or even confused with companies offering goods and services that people actually want, but there’s got to be some rationality, and any ambiguities should be construed against the assholes who named their company after a fruit.