Major political parties in India are courting social media influencers to reach rural voters, paying for reach and dodging tough questions.
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These deals can also be a legal tightrope for influencers to walk. Beginning in August this year, the Advertising Standards Council of India demands that influencers disclose if a post was an endorsement or an advertisement. None of the influencers interviewed by WIRED included any such disclosure.
the gates of corruption are open wide …
