“One thing you’ll notice is the message we delivered around our products was not AI-first,” Dell head of product, Kevin Terwilliger says with a smile. “So, a bit of a shift from a year ago where we were all about the AI PC.”
It’s not that Dell doesn’t care about AI or AI PCs anymore, it’s just that over the past year or so it’s come to realise that the consumer doesn’t.

It’s not like Dell ever care about AI in the first place. All they always care is about money, and they thought AI would make them some.