Honda is making its engineers independent once again.

cross-posted from : https://lemmy.zip/post/62156706

Company executives said that “Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers,” making it uncompetitive. So it was recording billions in losses and packing up.

It was Mibe, who is now Honda President, who said that the company had “no chance,” reports Nikkei Asia. Mibe was touring the factory of a supplier in China where there were no humans on the production floor. He learned that Chinese factories could build fast and cheap, but also with quality.

  • i_stole_ur_taco@lemmy.ca
    401·
    27 days ago

    Company executives said that “Honda was unable to deliver products that offer value for money better than that of newer EV manufacturers,” making it uncompetitive.

    So you sat on your lazy asses for years until the market got away from you. And now you’re just giving up.

    • SaveTheTuaHawk@lemmy.caEnglish
      9·
      27 days ago

      Honda decided to make boring cars and trucks for the last 25 years. Japan made a fundamental error in not sourcing a supply chain for batteries and now China has monopolized it.