cross-posted from: https://lemmy.world/post/10673163
Evidence shows that shoving data in peoples’ faces doesn’t work to change minds.
As a scientist heavily engaged in science communication, I’ve seen it all.
People have come to my public talks to argue with me that the Big Bang never happened. People have sent me handwritten letters explaining how dark matter means that ghosts are real. People have asked me for my scientific opinion about homeopathy—and scoffed when they didn’t like my answer. People have told me, to my face, that what they just learned on a TV show proves that aliens built the pyramids and that I didn’t understand the science.
People have left comments on my YouTube videos saying… well, let’s not even go there.
I encounter pseudoscience everywhere I go. And I have to admit, it can be frustrating. But in all my years of working with the public, I’ve found a potential strategy. And that strategy doesn’t involve confronting pseudoscience head-on but rather empathizing with why people have pseudoscientific beliefs and finding ways to get them to understand and appreciate the scientific method.
No its not. Making fun and ridicule is the only method. The people who believe that shit are plain stupid. The smart ones will get the hint and move on. Empathy for it is allowing them to become victims. Fuck pseudoscience. Shut them down every chance you get.
Or y’know, go with what works rather than what satisfies our frustration on the topic.
I can’t comment on which strategies work best, but if research came to demonstrate that empathy works better than ridicule, continuing to use ridicule would in itself be a pseudo-scientific approach.
Make people afraid to look stupid again!
Ridicule and ostracizism are foundational to the social contract.