• Awoo [she/her]@hexbear.net
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    9 months ago

    What’s the explanation they give?

    I looked at this thing last year and it was pretty obvious it’s not intended to compete in the VR market, it’s intended to be a platform that is used by enthusiasts alone. The intent seems to be to use it to build an app base that will then go on to be the foundation of a mass market AR device that they intend to release later.

    If that’s the explanation in the video I agree with it. But I dunno, they might have a totally different explanation. The general point is that you can’t release an AR device to a mass market by itself with no apps though, so you need a strategy to get apps made beforehand, especially as the Google Glass strategy was already a clear failure.