Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
I think artists shouldn’t primarily see Spotify etc as a source for monetization, but a way to market their music. Like putting it on YouTube. Most money comes from tours and merch anyways.