Today, I’m talking to Jay Graber, the CEO of Bluesky Social, which is a decentralized competitor to Twitter, er, X. Bluesky actually started inside of what was then known as Twitter — it was a project from then-CEO Jack Dorsey, who spent his days wandering the earth and saying things like Twitter should be a protocol and not a company. Bluesky was supposed to be that protocol, but Jack spun it out of Twitter in 2021, just before Elon Musk bought the company and renamed it X.
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Jay and I also talked about the growth of the Bluesky app, which now has more than 5 million users, and how so many of the company’s early decisions around product design and moderation have shaped the type of organic culture that’s taken hold there.
And early on, we had this crazy ratio of 90 percent posters, and so it was extremely active and tons of people firing off shitposts essentially — really fast, funny takes on things and memes and a lot of stuff.
Do you think you’re going to end up in a place where you have what I will just call the Microsoft Excel problem, where so many people have asked for so many familiar features that it’s actually hard to bring them into a new paradigm, like composable moderation or adjustable filters?
I talked to the CEOs of other companies that are in these kinds of relationships with protocols or standards or open source, and at the end of the day, they often come back to “…but we also have to make money, and the best user experience is often the one that we control.
Yeah, and we’ve already begun talking to some standardization bodies — like starting the very early stages of that work, socializing the idea, taking on the pieces that are relatively more solid, as I mentioned earlier.
So, our goal is to let that whole ecosystem just iterate and experiment, and then we try to have some amount of leadership in terms of what we’re encouraging people to build, how we’re creating and surfacing the best stuff that gets built and bringing it to user’s attention and helping them install it.
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