Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12 years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
  • Optional@lemmy.worldEnglish
    242·
    7 months ago

    TL;DR: Wahhh apple isn’t jamming enough AI crap in their products.

    Jobs was once asked about what helped to set Apple apart from other companies. In response, he spoke of his fondness of a quote from ice hockey legend Wayne Gretzky who once said what set him apart as an ice hockey player is that “I skate to where the puck is going to be, not where it has been.”

    Yet this is exactly where Apple finds itself right now, especially in relation to generative AI. While it is true Apple has long integrated AI technologies into the iPhone and its other devices in the form of features like computational photography and Siri, it has also trailed in these areas as well.

    Google, conversely, AI from the start, making it a centerpiece of its Pixel smartphone strategy from the moment the original Pixel device shipped over 8 years ago with Google Assistant its heart coupled with computational photography chops. It has been focused on bringing useful and advanced (non-generative) AI-based features to users on a much broader scale than Apple, such as Call Screening, Google Lens, Top Shot, Smart Compose, among many others.

    Pffft. Fuuuuuuuuck that.