Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
Try to lead an engineering team and make them all pull the same way and create a high quality, cohesive offering. It’s not as simple as you think. Good engineers should be recognized, but so should actual good leadership and technical vision. Steve’s visions may not always have been hits (and he often struggled with pricing) but it’s undeniable he had vision.