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I’m a bit surprised they lasted this long to he honest. How did they make money? Ads?
They make money by selling information about you.
Not a lot of information to sell from a single GET request when an image is embedded on a third party website or app.
Edit: come to think of it, maybe you’re right, and this is in response to 3rd party cookies being phased out pretty much everywhere.
And when they combine traffic from you with traffic from others they can infer more info.
I think you probably nailed it. Firefox and Safari already block 3rd party cookies by default. I think chrome is supposed to sometime this year, and that will cover 95% of most internet users.