💡 VIDEO SUGGESTIONS: https://tomscott.com/lastcall/ | ❓ LATERAL the podcast: https://lateralcast.com or highlights at https://youtube.com/lateralcast | 📰 N...
Tom Scott will post 26 more videos before taking a break after 10 years of weekly content.
I don’t really get why some YouTubers keep a schedule to begin with. I’m fine with them coming out with content whenever they have something, it doesn’t have to be the same time of the week every week. It’s not TV, I’m fine with waiting.
You might be fine with waiting, but if your food money depended on YT monetization you’d be stressed out as well. Those schedules are not for you the individual viewer. It’s a preservation strategy to keep videos in the suggestion algo and bring in enough view counts in a short enough time span such that the revenue is worth the amount of resources, time and effort it takes to produce the videos. Time is of the essence here. 1000 views in a 1 y.o. video will produce a minuscule fraction of the money of 1000 views between the first 2 hours of a video premiere. The worse part is that a single miss can mean the end of a channel. All that effort to be put by the algorithm in front of users is completely lost with a single miss of some form of regular schedule and now the channel is back at square 1 making no money or so little as to not be worth the effort to publish again.
I don’t really get why some YouTubers keep a schedule to begin with. I’m fine with them coming out with content whenever they have something, it doesn’t have to be the same time of the week every week. It’s not TV, I’m fine with waiting.
You might be fine with waiting, but if your food money depended on YT monetization you’d be stressed out as well. Those schedules are not for you the individual viewer. It’s a preservation strategy to keep videos in the suggestion algo and bring in enough view counts in a short enough time span such that the revenue is worth the amount of resources, time and effort it takes to produce the videos. Time is of the essence here. 1000 views in a 1 y.o. video will produce a minuscule fraction of the money of 1000 views between the first 2 hours of a video premiere. The worse part is that a single miss can mean the end of a channel. All that effort to be put by the algorithm in front of users is completely lost with a single miss of some form of regular schedule and now the channel is back at square 1 making no money or so little as to not be worth the effort to publish again.