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I never understood this shit to be more than a ploy by extremist conservatives to prevent change via confusion. No one I know says anything else than “oat milk”, “vegan cheese” etc…
The only reasoning I can come up with is that it’s another way to marginalize another group and label them as “other.”
They don’t want to spend 10 seconds to self-reflect and maybe admit what they’re doing is cruel to the animals, and instead they’ll do stuff like this to minimize others promoting animal welfare.