I liked this paragraph from the filing, felt like a slight dig at their think different marketing:

Apple keenly understands that while a community of developers and accessory makers is indispensable to the success of the iPhone , they also pose an existential threat to its extraordinary profits by empowering consumers to “think different” and choose perfectly functional , less-expensive alternative smartphones .

I was hungry and was thinking about making a sandwich

Always solid advice. We all have sore spots, so to speak, that bother us more when poked, but yes, always good to keep things in perspective.