That’s the spirit! Get those expectations way up there! Tell people that this movie will change their lives and the way they understand the fundamental meaning of cinema itself! There is no promise too big to attach to a movie, no load so heavy that it can’t be carried by Ryan Reynolds and Hugh Jackman! If this movie doesn’t crush every box office record ever set, then we all might as well hurl ourselves into the nearest industrial garbage shredder, because life won’t be worth living anymore!
That’s the spirit! Get those expectations way up there! Tell people that this movie will change their lives and the way they understand the fundamental meaning of cinema itself! There is no promise too big to attach to a movie, no load so heavy that it can’t be carried by Ryan Reynolds and Hugh Jackman! If this movie doesn’t crush every box office record ever set, then we all might as well hurl ourselves into the nearest industrial garbage shredder, because life won’t be worth living anymore!
What else would you expect Bob Iger to say?
“Our newest MCU film is going to be OK. You should see it if you feel like, but no biggie if you don’t. I admit we could have done better.”