Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

  • Helix 🧬@feddit.de
    2·
    1 year ago

    None of it is crazy if you know how to do it, same with fixing a car, building a cabinet, coding an app or cooking a meal.

    I personally know how most of that works, but as a software developer I would refuse or tone it waaaaaay down if someone wanted me to code something like that. Most of that is unnecessary and evil, and probably illegal in some countries.

    If I had to code something like this I would have a call to action button with a signup for more info and possibly a personalised email with a personalised landing page. You don't need to surveil someone to know if they are interested in your product.

    Thank you for the insights into your industry.

    • funkless_eck@sh.itjust.works
      2·
      1 year ago

      I really think a lot of people here are blowing this out of proportion. I don't see how whether testing if red or green is better is "evil."

      Or knowing if people click on the button on the top level menu, or the hero banner is "evil."

      I think that's a touch hyperbolic.

      But also, you say "personalized landing page" as if that's different. But you just designated "tracking" as "evil" - that's what personalization is. What you proposed as an alternative is just as "evil" as the general functions of a website.

      • Helix 🧬@feddit.de
        1·
        1 year ago

        I really think a lot of people here are blowing this out of proportion. I don’t see how whether testing if red or green is better is “evil.”

        That's not what I have an issue with. I specifically told you which behaviour I find acceptable and which I don't find acceptable. If you didn't read that, I'll just repeat it for you:

        Depends on how you define spam. A few personalised emails (maybe they were missed? happened to me) with an opt out button, an opt in button and a personalised landing page are nothing crazy.

        However it becomes crazy when you track mouse movements, send twelve mails in six weeks, employ ‘dark’ surveillance marketing tactics and relentlessly bite the leg of anyone who remotely looks like they can be pressured into a contract.